Founder UP Mango Festival and Founder of Awadh Mango Growers Association
An MBA from the CASS Business School in London and a graduate from St. Stephens College, Delhi
University. With over 2 decades of experience in strategic marketing across different industries including
being part of the start up team for Air Arabia, the Middle East's first low cost Airline, heading Marketing.
In December 2010, the family moved to Lucknow, and working as a team with her supportive husband
Amar, she has restored their over 250 year old family home in Hazratganj into a boutique retail space,
bringing the best fashion brands in India to Lucknow. Habibullah Estate is now an iconic destination in
Lucknow where old meets the new, a snapshot of the past with modern style and pizzazz.
Sustainable livelihoods is a focus area. Jyotsna works actively to connect rural youth to jobs in and around their villages as well as in Lucknow. She has been actively working in her family’s ancestral village Saidanpur to improve lives of women and children with health, hygiene, sustainable livelihoods and many awareness initiatives. A stitching centre started by her in Saidanpur in November 2018 and she supports the English and Digital Learning initiative of Digital Empowerment Foundation in Saidanpur connecting many organisations and widening the scope of the Baankeloom project.
She manages the family Mango Orchard in Saidanpur Village, Barabanki and is part of YPARD, young people in Agricultural Research and Development. Organises the annual UP Mango festival, farmers market and festival at the family orchard since 2013, bringing together farmers, consumers, members of the press, government, institutions in research for agriculture supporting rural entrepreneurship From 2016 onward the event is on the calendar of UP Tourism and is organized in collaboration with the relevant government bodies, bringing in private participation to grow the festival , attract eco & culinary tourism and put UP on the Mango map of the world.
Jyotsna is also Joint Secretary for Cheshire Home, Lucknow, supporting disabled children, adults and aged people in Lucknow, India, a part of the international Leonard Cheshire Disability network that supports thousands with 250 homes in 54 countries. She has been working in support and Livelihoods for people with disability, in the spirit of supporting and moving people from dis-ability to ability. Jyotsna was the Founder Chairperson FLO Lucknow-Kanpur Chapter 2015-16, now a part of the national governing body working on skilling women at the village level and has built an enthusiastic team of FLO members in Lucknow and Kanpur committed to women’s empowerment.
Daan Utsav, India’s largest festival of giving has become a focus area for her and she has coordinated iniatives across UP with the largest volunteer team in India since 2016 and continues to coordinate and mentor going forward in UP and around the country. She is a member of Friends of UP Coalition, Mentor for AIESEC, Mentor for other Entrepreneurs and NGOs. She has been actively involved with many organisations for the empowerment of women over the years in Delhi, Dubai and now in Lucknow.